Great tech dies in the gap between building it and explaining it.

Marketing teams often lack the technical depth to understand a product's USPs, or enough market knowledge to know how your solution differentiates from competitors.

Tech teams, meanwhile, often lack the communication skills to make themselves clearly understood by their audience. Our team specialises in emerging technologies and has worked with numerous blockchain projects and AI-focused companies.

Technical Marketing Studio

We provide intelligent content. We read your GitHub, dive deep into the tech and the whitepaper, then propose a plan using Generative Engine Optimization to turn it into engaging product explainers, podcasts and any type of content tailored to your audience, growing it organically.

The source
Dev Team
Deep, complex, technically true
ProtocolsCodeWhitepapers
Lemur Labs
Lemur Labs
Translation & clarity
The audience
Community & Clients
Clear, confident, convinced
UsersStakeholdersInstitutions

Trusted by the teams building innovation

THORChain Hellas Vultisig Rujira Denario THORChain Hellas Vultisig Rujira Denario

One spec, many formats

How a single GitLab proposal becomes a published article, an infographic, a podcast clip, and a week of social content.

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GitLab

A governance change, buried in a repo.

ADR-023 landed as a technical proposal on THORChain's GitLab, changing how RUNE's fully diluted valuation is calculated. Unreadable to anyone outside the protocol's core devs.

ADR-023 GitLab proposal

Finding the number that matters.

We read the spec, traced its effect through RUNE's supply and revenue mechanics, and isolated the one chart that makes the change legible, the actual shift in fully diluted valuation.

RUNE FDV impact analysis

The deep dive, published.

Leading to a week of content.

Infographic
Podcast clip
Short post

The article is then decomposed into every format the audience actually cares about, podcasts, short video clips, infographics and short social posts.

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AI friendly for AI discoverability

Using tailor-made GEO strategies, impactful narrative articles were crafted to increase THORChain’s visibility as users prompt AI about the space.

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How AI already sees THORChain.

Visibility, share of voice, average rank and citations, tracked against competitors across the most used LLM's.

AI SEO dashboard: visibility, share of voice, average rank and citation sources versus competitors

Picking the topics AI already trusts.

From the audit, we select the subjects the models are most likely to surface, the ones that put THORChain in the frame instead of a competitor.

Top Pros and Cons, ranked mentions of THORChain's key features

A plan built for THORChain's PR agencies.

Those topics become a communication plan, positioned and sequenced with the agencies already running THORChain's PR.

Read one of the published articles.

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From a PhD maths paper to a published article.

Thirty pages of category theory, string diagrams and proofs, turned into something anyone can read and understand.

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The Source Paper

Categories of Differentiable Polynomial Circuits for Machine Learning, reverse derivative categories, semirings and functional completeness proofs. Brilliant, and almost unreadable to anyone outside the field.

Source research paper: Categories of Differentiable Polynomial Circuits for Machine Learning

Lemur Analysis

Our analysts read every theorem, decode the notation and separate the signal from the scaffolding, flagging the handful of ideas that actually matter to a real audience.

Angle & Narrative

We find the story the maths is hiding, the one idea that makes a reader care, then build a narrative arc around it.

Pure maths explainer too niche
Tokenomics deep-dive off-message
The case for decentralised AI ✓ chosen
HookTensionPayoff

The Published Article

A complete set of digestible articles on a blog later turned into social media content for organic growth.

Published Published Hellas article: The Case for Decentralised AI
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